building brands that bloom

I create brands that are unapologetically bold, uniquely authentic, and impossible to ignore. I specialize in the fashion and beauty space, but I am thrilled to help any fun, feminine, and forward-thinking brand ready to stand out, tell a compelling story, and build a lasting emotional connection with their audience. Whether you're launching something new or giving your brand a fresh start, I’m here to help you build it beautifully and strategically.

increase revenue
up to 20% with
brand consistency

The fashion and beauty world sells more than products, it sells transformation, identity, and self-expression. So why shouldn’t your brand do the same? Your brand identity should reflect that same energy. It should make people feel something. When your visuals, voice, and strategy align, your audience doesn’t just see your product, they connect with it.

That emotional connection builds trust, drives sales, and creates loyal customers who believe in your story, your promise, and your product. Not only do they believe in it, but they're more likely to talk about it and create natural buzz around your brand. It’s not just about looking pretty, it’s about building an authentic brand experience that turns interest into action and viewers into buyers.

Recent work

services

creative direction
& strategy

1:1 Brand Discovery Session
A collaborative deep-dive into your business, goals, values, target audience, and vision.
Brand Positioning & Messaging Clarity
Guidance on how to clearly communicate who you are, what you do, and why it matters.
Ideal Client & Audience Persona Development
Identify and define your dream clients to create visuals and messaging that truly connect.
Brand Personality & Voice Exploration
Pinpoint your brand’s tone and style, from bold and playful to refined and minimal.
Creative Direction Moodboard
A curated visual guide that reflects your desired brand look, feel, and aesthetic direction.
Visual Style Inspiration
A preview of visual elements that set the tone for your logo, identity, and website.
Signature Brand Story/Origin (Optional)
Core Brand Keywords
Key values and words that ground your entire brand presence.

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brand design

Primary Logo Design
Your main brand mark, custom to reflect your vision and values.
Secondary Logo Design
A simplified logo variation for alternate use across your brand.
Monogram or Icon Design
A compact brand symbol for favicons, watermarks, or social media
Horizontal & Vertical Logo Layouts
Flexible logo formats for every platform and layout need.
Custom Color Palette
A curated set of brand colors to ensure visual consistency and emotional impact.
Typography Selection & Pairing
A unique combination of fonts for headings, body text, and accents.
Brand Pattern or Texture (Optional)
Custom patterns or textures to add depth and cohesion across your brand materials.
Social Media Profile Icons
Branded graphics sized perfectly for your Instagram, Facebook, LinkedIn, etc.
Highlight Covers
Branded Instagram highlight icons
Brand Guidelines PDF
A packaged guide outlining how to use your new brand, with specs for color codes, typography, logo usage, spacing, and more.

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web design

Custom Website Design
Fully designed using platforms like Squarespace, Wix, or Shopify.
Strategic Page Layouts
Thoughtfully designed page sections to guide visitors and increase engagement.
Home, About, Services, and Contact Pages
(custom pages available too!).
Mobile Optimization
Ensuring your site looks beautiful and functions smoothly on all devices.
Branded Visual Elements
Incorporating your logo, brand colors, fonts, and photography for a cohesive look.
Basic SEO Setup
Custom Button & Call-to-Action Design
Clear, branded buttons and links that guide your visitors to take action.
Contact or Inquiry Form Setup
Social Media Integration
Linked icons or embedded feeds to connect your site
Newsletter or Email Signup Integration
Blog Page Setup (Optional)